Nothing to do with procedural generation, but maybe a bit about artificial intelligence.
Almost two years ago I was complaining about Google's lack of intelligence in matching ads to content. A bit later I was doing posts about tree and forest generation and Google kept serving ads about gardening and genealogical trees.
You would expect two years would have made a difference, then a week ago I started posting about T.I.L.E.S. These are the ads I get now:
Just makes no sense to me. With all the tracking and understanding they do, just a few words are enough to get them off the scent.
I'm glad they got Ray Kurzweil and all, but I begin to wonder whether the Singularity will be just sub-par intelligence at a massive scale. We are bracing for this:
When what we may be getting is this: